Tagged: branding

A Big Announcement About bedsidesign

I’m amazed that November is almost over. You know what that means – I’m wrapping up my month of refocusing – branding – and redesign. To be honest I’m so ready to move on from this month [in a good way]. I’ve learned a lot about myself, what makes me happy as a blogger and where I wanna take bedsidesign. I initially planned on launching my redesign somewhere in the middle of December but I am just about ready.

Guess what that means friends?

tune in on December 3 for bedsidesign launching as wordpress.org

[photo creds: one | two ]

I’m thrilled to share the story behind this month. I was so pleasantly surprised by how positive this month has been. A daunting task turned into a great learning experience. Are you excited? Here’s a few more things to get you pumped up:

As of Monday, December 3 bedsidesign will use Passionfruit Ads for all ad space. I am EXTREMELY excited about this. Please feel free to book some button swaps, or larger ad space or contact me for product reviews/giveaways or collaborations.

I will be adding a contributor to bedsidesign. I know…this is such a tease. I promise you’ll find out more on Monday.

OH, did I mention I will be using the wordpress.org platform? Hallelujah. No more baby blog! I will finally be able to control things [I’m not a control freak I swear!]. I’m excited to share how I made the transition from wordpress.com to wordpress.org and the friends that helped me along the way. If you are thinking about making the plunge you won’t want to miss out on this!

A new look, new ads, new contributor, new platform – what else am I cooking up? Just a few more blog series. That’s right, I was going to wait until January but I just can’t keep them in the shadows.

Thanks for sticking with me through all of this. Your comments, encouragement and support has helped fuel me this month. xo

 

Next week when I join this link-up I will finally be able to enter the code that shows all the other awesome bloggers that link up too.

 

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Happy Branding!

What’s all this about branding?

From all the research that I did prior to launching this blog I knew that “branding” was key. It was a bit difficult to create a brand on something so newfluid and unpredictable. Like I shared last week all I had was a simple idea. That made it kind of hard to “brand” myself. Plus, I’ve never like labels.

In high school I was the kid that was obviously part of one clique by the way I dressed, the music I listened to, and the things that interested me [mostly art, design, fashion, and music…wow, not much has changed]. But, even though I clearly belonged to one group I was friends with people outside of that little circle. I loved hearing other people’s perspectives, and learning new things.

I think it has taken me this long to figure out the direction of bedsidesign because I didn’t want to be exclusively confined to one idea or theme and close myself off to other bloggers and readers who have different thoughts and opinions. I’m a pretty eclectic person, and I still hope that will translate into bedsidesign being an eclectic place. I want to cultivate a place where I can bring up a topic and we can engage in a conversation together.

bedsidesign refocus branding + redesign

When figuring out branding one of the most common questions I see are “who are your readers?” or “who do you want your readers to be?” If I’m really honest with you I think you are an eclectic bunch. Yeah, that’s right I said it! I have fellow bloggers, shop owners, Syracuse folks [holla!], family [thanks for the support!], friends who are loyal readers, and then a random pinterest user here and there [YAY & welcome!]. I have both male & female readers. It appears to be all ages too. I want my readers to be you! I love the diversity. Diversity makes me happy.

Let’s have a side conversation for a moment. While contemplating all this branding stuff I found some sweet irony. It’s no secret that I have tattoos and that I love them. I find it funny that I can be so sure, so relaxed, and so confident when it comes to “branding” myself forever. Yet, I worry about color choices for my brand, whether or not the placement of this or that is just right. I was so baffled by this that I branched out to the twitterworld and sent my 140 character question out there, hoping to hear something to settle my nerves. I loved this response from Alyssa: “Decisions about tattoos rarely involve anyone else but you. They aren’t marketing. Branding considers other people.” How perfect is that? And since we are on the topic of tattoos here is the big tattoo reveal. The first week I joined the Be Happy Linkup I mentioned my love/obsession with sea otters. Hello happy critter! The tattoo is healing right now, I’ll make sure I update you all when it is ready for a photo shoot!

Christie Jones sea otter tattoo by Resurrected Tattoo

Let’s return to the topic at hand. I am in the process [since I refocused] of streamlining this blog and amping up the content. I know those two things sound like opposites but in a few weeks I’m hoping it will all make more sense to you. I believe that original and unique content is key and I will be gravitating more into that direction. Don’t worry, the party will continue and my hope is that as I am more focused you will enjoy this here blog a little bit more.

The Happiness Project linkup

Join the linkup!

November: R – B – R

Happy November! November means a fresh new month for me to explore my Happiness Project plans. [Community is still on my mind] To be honest I got a little ahead of myself and already started in October. Now I have 1 whole month to dedicate my time to what I’m calling: R – B – R

[original photo by Ian Jones]

So what does that mean?

Refocus: I’ve learned a ton over the past 11 months of consistent blogging. Sometimes when you are in the middle of blogging you just keep going and don’t have time to look back on your previous content. This month I’m going to spend some time looking at my favorite posts, posts bombed, series that need to be tweaked, and where I would like to take bedsidesign in 2013. Before I get into the new year I want to make sure I have a clear vision.

Branding: Along with gaining vision I want the vision of bedsidesign to be clear. I will be launching some new offerings at the end of December and I want to make sure that branding is all squared away. The thought originally seemed odd to “create a brand” but now I know it is essential. This will also flow into the next point.

Redesign: Now this is what I am seriously pumped about. I’m in the middle of creating color palettes, a new logo, some great social media buttons/options, and a new blog layout, as well as making the change from wordpress.com to wordpres.org – I’m growin’ up! I am doing this all through Gab White‘s Web DIY Workshop. Her tutorials are great and I’m totally enjoying myself. A lot of my energy for the month is going into this project. The good thing is all of this really does make me happy, and I think it will make my blog happier, since it will be more Christie. Follow along with what’s inspiring me!

What are you working on for November? Please do me a favor and answer this simple question by leaving me a comment:

What color options do you gravitate to?

Option 1: black / white / gray / pop of color

Option 2: monochromatic pinks

Option 3: black / white / tan / coral

Don’t forget that this is a linkup!

A MOO MOO here, and a Business Card there? Wait…What?

I thought it was time to get some business cards created for when I’m networking around the city and such. Since my day job (yes, I have to work too) is at a letterpress printing company I’m always surrounded by stunning typography and letterpress. Right now letterpress business cards aren’t in my budget (although I hope to have them one day!) so I started looking for green printing options. I’ve heard a few things about MOO and I thought I would check them out. I was sold when I was able to design my own cards and get a sample of 10 business cards for FREE! I chose the MOO Green paper stock option: A thick 16pt stock, 100% recycled from post consumer waste. Produced in factories powered by wind turbines, this premium paper is process chlorine and acid free.

instagram picture of business cards

Since I’m working on the “bedsidesign” brand I used the same logo I created. What do you think? If you’re a fellow blogger do you have business cards?

Black + White Branding

There’s something about the simplicity of black and white that is intriguing. My eye is drawn more times to black + white branding than to colorful or elaborate designs.

Take for instance this packaging by Demian Conrad for Gabbani. Gabbani‘s brand has crisp, clean lines and the simplistic pattern really lets the food shine.

Another show stopper is for Coffee Supreme, a New Zealand coffee roaster. Their to-go cups are branded with a chalkboard-esque design by Hardhat.

black and white coffee branding

What type of branding gets your attention?

SyracUSE the city of design!

Syracuse comes alive in the spring and summer. It’s one of the many reasons why I love living in Central NY. It’s not often that you see a city-wide re-branding but that’s exactly what we are experiencing! The brand features the Ohm font, bright red pops of color and the significant emphasis of “USE”. The intelligent use of design and typography are really innovative.

syracuse connective corridor

The Connective Corridor is emerging as a signature strip of cutting-edge cultural development connecting the University Hill with downtown Syracuse.

The city of Syracuse is home to three major universities, more than 30 art and cultural venues, and shopping centers all within close distance to one another.  In the coming months and years, nodes of the Connective Corridor will be stitched together and showcased with new urban landscapes, bike paths, imaginative lighting, public and interactive art, signage, and way finding systems.

New parks are opening, construction is happening all around and more eye-catching design is making its way throughout the city. This really excites me. I believe Syracuse has so much potential and seeing people invest into this city just makes me anticipate what it will look like in a couple of years!

Yesterday Forman Park was reopened. With a new sign, custom designed benches and a gorgeous fountain I will certainly spend some time relaxing here.

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My Week in Review…cough

my week in review - sick

Well…what a week, not that I can call it that. I spent the majority sleeping, resting, and at the doctors. I absolutely hate being sick. From a stomach virus to sinus issues I seem to always get hit with everything at once. I dream of having a kick-ass immune system and being unstoppable… sigh one day.

Since I’ve consumed my share of drugs this week I noticed something about all the OTC drugs – they all say “new packaging.” It’s pretty interesting to think that even medicine needs to reinvent themselves.

I hope you have a healthy and fun weekend. What are your go-to remedies when you get sick?

Images are from: Pepto Bismol, Sudafed, and Robitussin.