What’s all this about branding?
From all the research that I did prior to launching this blog I knew that “branding” was key. It was a bit difficult to create a brand on something so new, fluid and unpredictable. Like I shared last week all I had was a simple idea. That made it kind of hard to “brand” myself. Plus, I’ve never like labels.
In high school I was the kid that was obviously part of one clique by the way I dressed, the music I listened to, and the things that interested me [mostly art, design, fashion, and music…wow, not much has changed]. But, even though I clearly belonged to one group I was friends with people outside of that little circle. I loved hearing other people’s perspectives, and learning new things.
I think it has taken me this long to figure out the direction of bedsidesign because I didn’t want to be exclusively confined to one idea or theme and close myself off to other bloggers and readers who have different thoughts and opinions. I’m a pretty eclectic person, and I still hope that will translate into bedsidesign being an eclectic place. I want to cultivate a place where I can bring up a topic and we can engage in a conversation together.
When figuring out branding one of the most common questions I see are “who are your readers?” or “who do you want your readers to be?” If I’m really honest with you I think you are an eclectic bunch. Yeah, that’s right I said it! I have fellow bloggers, shop owners, Syracuse folks [holla!], family [thanks for the support!], friends who are loyal readers, and then a random pinterest user here and there [YAY & welcome!]. I have both male & female readers. It appears to be all ages too. I want my readers to be you! I love the diversity. Diversity makes me happy.
Let’s have a side conversation for a moment. While contemplating all this branding stuff I found some sweet irony. It’s no secret that I have tattoos and that I love them. I find it funny that I can be so sure, so relaxed, and so confident when it comes to “branding” myself forever. Yet, I worry about color choices for my brand, whether or not the placement of this or that is just right. I was so baffled by this that I branched out to the twitterworld and sent my 140 character question out there, hoping to hear something to settle my nerves. I loved this response from Alyssa: “Decisions about tattoos rarely involve anyone else but you. They aren’t marketing. Branding considers other people.” How perfect is that? And since we are on the topic of tattoos here is the big tattoo reveal. The first week I joined the Be Happy Linkup I mentioned my love/obsession with sea otters. Hello happy critter! The tattoo is healing right now, I’ll make sure I update you all when it is ready for a photo shoot!
Let’s return to the topic at hand. I am in the process [since I refocused] of streamlining this blog and amping up the content. I know those two things sound like opposites but in a few weeks I’m hoping it will all make more sense to you. I believe that original and unique content is key and I will be gravitating more into that direction. Don’t worry, the party will continue and my hope is that as I am more focused you will enjoy this here blog a little bit more.
Join the linkup!