Black + White Branding

There’s something about the simplicity of black and white that is intriguing. My eye is drawn more times to black + white branding than to colorful or elaborate designs.

Take for instance this packaging by Demian Conrad for Gabbani. Gabbani‘s brand has crisp, clean lines and the simplistic pattern really lets the food shine.

Another show stopper is for Coffee Supreme, a New Zealand coffee roaster. Their to-go cups are branded with a chalkboard-esque design by Hardhat.

black and white coffee branding

What type of branding gets your attention?

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